Paris Smith is in her eighth year as CEO of Pinnacle – one of the world’s largest and most respected online bookmakers. In a stellar career, spanning two decades within the betting industry, Paris has developed an unrivalled understanding of the functioning and direction of both the off and onshore gaming sectors.
The knowledge and experience that Paris has gained over the years has seen her advise governments (such as Antigua) on regulatory paths, as well as working closely with key service providers to ensure the gaming sector is adequately serviced. In addition to this, her expertise has enabled the organisations she has worked with to grow within the industry and increase their market share.
Paris’ career path began as Executive VP of WWTS in 1995, where she played a pivotal role in the success that saw the company sold to Betcorp Ltd. Following recognition of this success, she served as COO of the publicly listed organisation until June 2006. Her next move saw her join Pinnacle (formerly Pinnacle Sports) as COO of the Curacao based bookmaker.
Paris Smith successfully managed the company’s aim of engineering a focus away from North America toward growth in Asian and European markets, and the huge organisational and technical restructuring this necessitated. Pinnacle soon recognised Paris’ efforts in the refocusing of the business and she was promoted to CEO in 2008.
In addition to overseeing Pinnacle’s core aim of building trust within the betting community through its integrity, its values and by providing a high level of customer satisfaction to complement its USPs, Paris Smith has been central to several organisational and operational changes in her role as Pinnacle CEO.
She has positioned Pinnacle as the benchmark in B2C bookmaking and built on the cornerstones of unrivalled risk management and unique value proposition for customers. The bookmaker has since solidified the reputation of when “Pinnacle moves odds, others follow”. With a current focus on regulation and a move toward B2B services, Paris Smith is aiming to make Pinnacle the dominant force in both verticals.
Continue to part 2 of Paris Smith Pinnacle CEO bio